I DESIGN DREAM
I DESIGN DREAM
Melanie is a multi-cultural designer focusing on cross-border creative storytelling. Currently, Melanie is the creative director at Lampshea, a startup brand design firm in San Francisco. In her role, Melanie is empowered to create with her boundless imagination and to lead the brand from creation to production. From the past 3 years, Melanie held the position of Senior Designer at Adidas’ headquarters in Germany under its Global Sports Style division. In this position, Melanie worked closely with Senior Director of Adidas to spearhead global clothing and accessories design. Melanie developed new accessories design strategy for Adidasneo. She also led the design collaboration with Adidas’ celebrity ambassadors, including Selena Gomez, Justin Bieber, Angela Baby, and Eddie Peng.
Melanie began her creative journey at Otis College of Art and Design, the #1 fashion design school on the west coast, where she earned a BFA degree. During her studies, Melanie earned full scholarship and was twice awarded the “Best Designer of the Year”. Due to her excellent performance, Melanie was chosen to work with legendary fashion gurus such as Rob Beattie (on premium swimwear), Bob Mackie (on luxury evening gowns), and Giorgio Armani (on luxury women wear). Upon graduation, Melanie was quickly recruited by Abercrombie & Fitch (A&F), where she spent 6 years leading accessory designs for four of Abercrombie’s brands – Ruehl, Abercrombie & Fitch, Abercrombie kids, and Hollister. Melanie’s creative talent and outstanding work ethic enabled her fast-promotion through the ranks from Assistant Designer to Senior Designer. Her time at A&F was defined by helping to shape the dress code for American teenagers and to play a crucial part in A&F’s cultural phenomenon during the millennium decade.
Melanie’s design philosophy is deeply influenced by her diverse background. With roots in Taipei, Taiwan, Melanie’s studies and work have taken her from the US to Germany and many corners of the world. Melanie’s compass for design embodies her diverse and global cultural experience with a focus on human-centric design principles to inspire a more vibrant and positive world.
Interested? Let’s grab a coffee and design dreams together.